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Acceptable Use Policy

Effective 1 December 2026Version 1.0

The essentials

  • Only write to people who have a relationship with you; marketing requires their prior consent.
  • Each message clearly states who sends it; a "STOP" request is honoured within 24 hours at most.
  • Marketing is sent only between 9:00 and 20:00, Monday to Saturday.
  • Fraud, phishing, impersonation, illegal gambling and adult content are prohibited.
  • A breach may lead to messages being blocked and the account suspended, with no refund for messages already sent.

This is a translation. The French version prevails in case of discrepancy.

Purpose

This policy forms part of the Terms of Service. It applies to every message sent with GetSMS, through the API, the dashboard or the MCP server, and to all members of the customer organisation.

It protects recipients, the fleet numbers and mobile operators’ trust in the Service. It supplements the customer’s legal obligations, including Law No. 09-08 on personal data protection, Law No. 31-08 on consumer protection for messages addressed to consumers, and Law No. 24-96 on post and telecommunications together with the decisions of the National Telecommunications Regulatory Agency (ANRT).

Message types

When verifying its company, the customer declares the categories of messages it sends:

  • Verification codes (OTP): one-time codes requested by the recipient.
  • Transactional: information linked to an existing relationship and expected by the recipient (order confirmation, delivery, appointment, due date, account alert).
  • Conversational: exchanges started or continued by the recipient.
  • Marketing: any message promoting a product, service, offer or event, including when slipped into a transactional message.

The customer only sends the declared and approved categories. A mixed message is treated as marketing.

  • The customer only writes to people whose number it obtained lawfully, in the context of a relationship with them.
  • Marketing: the recipient’s prior, free, specific and informed consent is mandatory, in accordance with Article 10 of Law 09-08 on direct marketing. A pre-ticked box, terms accepted as a whole or a number found on the Internet do not constitute consent.
  • The customer keeps proof of consent (date, means, text presented) for as long as the number is used, and provides it to GetSMS within five business days on request.
  • Buying, renting or exchanging number lists is prohibited.

Identification and opt-out

  • Each message clearly identifies the company sending it, for example by starting with the brand name.
  • Each marketing message states a simple, free way to stop receiving them, for example “STOP pour ne plus recevoir”.
  • An opt-out request, by replying “STOP” (or an equivalent: “ARRET”, “STOP SMS”, in Arabic or Darija) or by any other means, is honoured within 24 hours at most. Replies reach the customer in its dashboard and by webhook; the customer must act on them. GetSMS may also automatically add the number to the organisation’s opt-out list and refuse further sends to that number.
  • Strictly necessary verification codes and transactional messages may continue to be sent after a marketing opt-out, provided they contain no promotion.

Sending hours

To respect recipients’ peace, GetSMS applies the following rules, Morocco time:

  • Marketing: only between 9:00 and 20:00, Monday to Saturday. No marketing on Sundays. We also recommend avoiding public holidays.
  • OTP, transactional and conversational: at any time, when the message responds to an action or need of the recipient.

A marketing message scheduled outside these hours may be refused or held until the next window.

Prohibited content

The following are prohibited, whoever the recipient:

  • fraud, scams and phishing, including links to fake payment or delivery sites;
  • impersonation, in particular of a bank, operator, government body, authority or another company;
  • collection of passwords, card codes, verification codes or banking data;
  • gambling not authorised in Morocco;
  • pornographic or sexual content, and any content involving minors inappropriately;
  • hateful, defamatory or threatening content, or content inciting violence or discrimination;
  • sale of illegal products or services, or regulated ones without authorisation (drugs, weapons, prescription medicines, counterfeits);
  • mass political, electoral or religious messages, unless a legal basis is demonstrated and GetSMS has given prior written consent;
  • loans, investments or crypto-assets offered without the required authorisations;
  • debt collection through intimidation or disclosure to third parties;
  • shortened links hiding their destination, except the customer’s own declared short domains;
  • malware or links distributing it;
  • any content contrary to Moroccan law or infringing the rights of others.

Prohibited technical uses

  • Circumventing sending limits, for example by multiplying organisations or keys.
  • Sending to generated or guessed numbers, or mass-testing number validity.
  • Using the sandbox or the trial for anything other than testing.
  • Reselling access to the Service to third parties without written consent.
  • Attempting to identify, reuse or contact fleet numbers directly outside the Service.
  • Sharing a live API key outside the organisation, or publishing it in accessible code.

Checks and detection

GetSMS may, without being obliged to:

  • automatically scan message content to detect phishing, impersonation and suspicious links, and block a message before it is sent;
  • apply per-minute and per-day limits, lower during the first weeks of an account;
  • monitor abuse signals: sudden volume spikes, high failure rates, many invalid numbers, many “STOP” replies or reports;
  • ask the customer for message samples, proof of consent or explanations.

These checks do not relieve the customer of its responsibility.

Consequences of a breach

Depending on the severity, GetSMS may:

  • block a message or a bulk send, without debit;
  • lower the organisation’s limits;
  • suspend live sending, revoke a key or restrict the account;
  • terminate the contract under the Terms of Service;
  • keep relevant evidence and pass it to the competent authorities or operators.

Messages already sent remain due and are not refunded. In case of proven fraud, remaining credits are not refunded, subject to mandatory legal provisions. The customer bears any costs, penalties and claims arising from its breach.

Report abuse

Anyone can report an abusive message to abuse@getsms.tech. The procedure is described in Report abuse.